De Pakketbezorger schreef op 24 juli 2020 20:53:
Wederom interessant stuk in TWS van IB.
Meest interessant vind ik laatste stukje over credit rating. Mensen typen een hoop over claimemissie zonder (voldoende / correcte) onderbouwing. Gezien de credit rating en eerder aangegeven plaatsing van obligaties (flink overachreven) hoeft er met een aandelenemissie (op korte termijn) geen rekening gehouden te worden (mijn inziens).
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pdf.reuters.com/htmlnews/htmlnews.asp... LOS ANGELES, July 21, 2020 (GLOBE NEWSWIRE) -- For the first time in the DOOH
industry, brands will be guaranteed real-time impressions and complete
campaign transparency when advertising on The Westfield Network, a state of
the art, digital out-of-home media network located in Westfield shopping
centers in the U.S., Unibail-Rodamco-Westfield (URW), announced today.
Currently available across 471 digital media screens in 18 digitally powered
centers, the network’s enhanced capabilities will provide even more accuracy
and clarity into campaign reporting.
“So much has changed this year, and brands now need increased transparency
and security when it comes to buying media and measuring advertising
campaigns. Knowing this, we’ve reimagined what our digital out-of-home
network can do to better meet those needs,” said Ghadi Hobeika, U.S. chief
marketing officer and group director of digital and data. “The Westfield
Network and its suite of technologies can now provide extraordinary R.O.I. to
advertisers, amplifying creative possibilities.”
The enhanced out-of-home network encompasses:
* Accurate impressions: Only consumers who are onsite and within 20 feet of a
digital media screen are counted as an impression, which means a campaign will
be comprised of 100% actual network exposures;
* Trusted campaign delivery: Campaigns are guaranteed based on real-time,
delivered impressions within a +/- 10% threshold;
* Live Data Access: Brand partners will receive exclusive access to live data
via a Media Intelligence Dashboard where they can view a campaign’s
impressions, attention time by creative, and detailed demographic breakdown,
all sortable by location, time, and piece of creative content; and
* High Share of Voice (SOV) environment: Westfield owns and operates its
network in premium retail destinations, creating a brand safe environment with
no third-party vendors.
“The Westfield Network offers a brand-safe, offline environment with the
essential media metrics and optimization capabilities of online media,” said
Loren Miller, senior vice president, director of sales & business innovation.
“We’ve made a significant investment in our network, including anonymized
video analytics, to ensure transparency and the availability of authentic
real-time data.”
The Westfield Network, a pioneer in using digital out-of-home advertising
technology, also enables advertisers to niche-target to better capture
consumer attention and increase engagement. By using a suite of demographic
triggers, brands can create unique, personalized campaigns tailored to the
shoppers in front of the screens.
Launched in 2017, The Westfield Network is the largest digital out-of-home
network in the U.S. that features real-time capture of consumer engagement and
demographics. It provides meaningful analytics to optimize advertising
content, making it more relevant and engaging for the customers in proximity
to a screen at any given time. More than 400 brands in leading consumer
retail, luxury, entertainment, and telecom have advertised on the network to
date.
For more information, please visit:
www.westfield.com/medianetwork .
For further information, please contact:
Robyn Cottelli
Director, Public Relations, URW
robyn.cottelli@urw.com929.254.8309
About Unibail-Rodamco-Westfield
Unibail-Rodamco-Westfield is the premier global developer and operator of
Flagship destinations, with a portfolio valued at €65.3 Bn as at December
31, 2019, of which 86% in retail, 6% in offices, 5% in convention & exhibition
venues and 3% in services. Currently, the Group owns and operates 89 shopping
centres, including 55 Flagships in the most dynamic cities in Europe and the
United States. Its centres welcome 1.2 billion visits per year. Present on 2
continents and in 12 countries, Unibail-Rodamco-Westfield provides a unique
platform for retailers and brand events and offers an exceptional and
constantly renewed experience for customers.
With the support of its 3,600 professionals and an unparalleled track-record
and know-how, Unibail-Rodamco-Westfield is ideally positioned to generate
superior value and develop world-class projects. As at December 31, 2019, the
Group had a development pipeline of €8.3 Bn.
Unibail-Rodamco-Westfield distinguishes itself by its Better Places 2030
agenda, that sets its ambition to create better places that respect the
highest environmental standards and contribute to better cities.
Unibail-Rodamco-Westfield stapled shares are listed on Euronext Amsterdam and
Euronext Paris (Euronext ticker: URW), with a secondary listing in Australia
through Chess Depositary Interests. The Group benefits from an A- rating from
Standard & Poor’s and from an A3 rating from Moody’s.
For more information, please visit
www.urw.com Visit our Media Library at
mediacentre.urw.com Follow the Group updates on Twitter @urw_group, Linkedin
@Unibail-Rodamco-Westfield and Instagram @urw_group
(https://www.globenewswire.com/NewsRoom/AttachmentNg/4e5c4523-7045-4546-9a49-0e0cbc62dccc
)
GlobeNewswire, Inc. 2020
Rank : positive