Tomtom25 schreef op 28 oktober 2017 16:16:
MEET TOMTOM’S NEW CMO, ROBERT BOHEMEN!
Friday, October 20, 2017
Have you met Robert Bohemen yet? Robert has extensive experience in leading digital and transformational projects. His primary objective will be to reinforce TomTom’s position as a leading navigation technology brand and capitalise on the momentum created by TomTom’s considerably increased B2B activities.
Robert held marketing communication positions at, among others, Vodafone, Agilent Technologies and Hewlett-Packard and led several digital transformations in retail.
How has your first week been?
Hectic, but so far everyone’s very friendly, and very helpful. I’m also impressed by the building. No matter where you go, you have this amazing view of Amsterdam and the water surrounding it.
Why TomTom?
TomTom is a great brand with cutting-edge technology that’s at least 10 years ahead and is already shaping the future. I also love the entrepreneurial, high-paced international environment, and the warmth and friendliness of all TomTom’ers. Talking to all these different people from over 55 countries truly gives me energy.
What are you going to do at TomTom?
Well, I’m in Marketing. Marketing visualises to the consumer what the company is doing. It’s important we are all on the same page, working towards the same goal, so that our customers know what TomTom really stands for.
Our customers still think of TomTom as a consumer brand (sat navs), but we’re so much more than that. Every day, our engineers work on cutting-edge tech related to autonomous driving, machine learning, and cloud-based mapping. It’s an exciting time, with a grand future.
On one hand, my job will be getting the message across to everyone outside of TomTom that we’re far beyond sat navs. On the other – and I truly value this – I want every person who works towards this shared future to be proud of what we put out there, of our message.
What’s your greatest achievement?
Being a good facilitator. It’s teams that do the actual work, and I believe leaders are there to unleash the talent. This means helping my team become the best, and the way to do that is, quite simply, talking to each other and working together closely. Nobody can sit on an island. We have to build bridges.
What are some fun facts about you?
I bike to work on a typical old Amsterdam bike. Well, as long as it’s not raining! I’m not a cook, but I love making and eating pancakes. Nothing special, just with ‘stroop’ (syrup) and ‘poedersuiker’ (sugar).
Ready to be part of TomTom’s future in shaping the world with cutting-edge navigation technology? Want to work with tech used to enable Autonomous Driving, machine learning, or cloud-based mapping? Then check out our career page