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Aandeel TomTom AEX:TOM2.NL, NL0013332471

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JvH 30 oktober 2015 11:56

Buy TomTom On M&A Rumors Before It's Too Late
Aug. 6, 2015 11:12 AM ET | About: Tomtom NV (TMOAF), Includes: AAPL
Disclosure: I am/we are long AAPL, MSFT, TMOAF. (More...)
Summary

Nokia finally sold its mapping business to a consortium of car manufacturers.

TomTom owns the last independent mapping service provider.

Too many companies failed to acquire Nokia HERE, so now they will turn to TomTom.

The expected deal between Nokia (NYSE:NOK) and a consortium of three German car manufacturers to acquire Nokia's mapping business was announced recently. Audi (OTCQX:VLKAY), BMW (OTCPK:BAMXY) and Daimler (OTCPK:DDAIF) paid $3.1 billion for HERE or about 2.5 times this year's revenue. If the deal is approved by antitrust regulators, one of the two remaining independent mapping service providers will not be independent any more. As a result, only one mapping service remains independent: TomTom (OTCPK:TMOAF).

Before the deal between Nokia and the German car manufacturers was announced, many other companies were named as potential acquirers for Nokia HERE. Among these companies were large technology companies like Microsoft (NASDAQ:MSFT), privately-owned Uber Technologies and Baidu (NASDAQ:BIDU). Interest for Nokia HERE was high because of the strategic importance of owning a mapping business. Technology is developing fast and maps could play an important role in future developments. For example, Uber Technologies' interest in HERE was driven by its self-driving car ambitions.

With Nokia HERE unavailable for purchase, there will not be many suitable mapping services left for the companies who could not acquire HERE. In fact, there's only one player left and that player happens to be TomTom. Not surprisingly, the market is looking at TomTom's mapping business as the next target to be acquired by one of the other contenders for Nokia HERE. Apple (NASDAQ:AAPL), one of TomTom's most valuable customers, might even be among the potential candidates as well.

seekingalpha.com/article/3407926-buy-...

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TomTom overweegt verkoop bedrijf

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