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[verwijderd] 14 september 2005 13:46

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September 14, 2005
WINNER OF AIRSPRAY’S 2005 FORMULATION CHALLENGE
TO BE ANNOUNCED AT HBASHOW
Worldwide judging panel of industry experts is named…
------------------------------------------------------------------------------------------------------
POMPANO BEACH, FL, September 14, 2005 – Airspray International,
developer of the world’s widest and most innovative range of instant-foam
dispensers, will announce the winners of the 2005 Airspray Formulation
Challenge on September 27, 4:30 p.m., at booth #1915, Health & Beauty
America (HBA) Exposition, Jacob Javits Convention Center, New York City.
In addition, Airspray identified the program’s international panel of
judges, who together have more than 100 years of industry experience:
Stephen Hazell, Senior Project Chemist PCDL, Gillette UK; Jon Packer, CEO,
Centerchem Inc.; Richard Brown, Director of R&D, Cosmetic Labs of America
(Alberto Culver Corporation); and Dr. Eugene Frank, Senior Vice President,
Raani Corporation.
Announced earlier this year, Airspray’s international program is
designed to unleash the creativity of product developers and underscores the
potential of the non-aerosol shaving foam category. Airspray finger pumps all
work without gas propellants to transform liquid into foam.
“Worldwide, the shaving and hair removal market represents $2.1
billion in annual sales and is a market where innovation drives growth,” said
David Stob, Airspray Director of Business Development. “Clearly, a new
creamy, rich product utilizing a mechanical, instant-foam, pump dispenser has
significant upside potential, given the acceptance of instant-foam personal
care products in other categories. We look forward to evaluating the entries,
for both men’s and women’s shaving products, which are coming in from
around the world.”
Open to manufacturers, contract packagers, distributors and
formulators, the provocative Airspray promotion challenges companies to
develop a shaving foam – in two categories, men’s and women’s – for the
Airspray instant foam dispensing technology. For a variety of business,
environmental and product benefit-related reasons, the company is convinced
that instant-foam shaving products represent a major market segment for its
innovative one-touch-foam mechanical dispensing systems.
Awards include (for direct customers, contract packager or distributor)
a ten percent opening order discount or up to €10,000 worth of pumps and a
personal award of an all-expense paid spring trip to Holland during Tulip
Time. Formulators will win a corporate award of €10,000, plus a personal
prize of a trip to Holland for two.

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persbericht 14 - 9

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