tatje schreef op 25 juli 2017 09:52:
We have seen lower than planned hardware] revenue this quarter and that is mostly because of disappointing sports sales. The wearables market has fallen short of expectations and because of this and because we want to focus on Autonomos licensing and Telematics businesses we are reviewing strategic options for our sports business. This resulted in a non-cash impairment charge of a €169 million in this quarter.
But when we saw the first quarter results coming in, they were not great, but we thought that that would be more temporary event, but then after a marketing campaign to Q2 and still no growth year-over-year we decided early July that we couldn’t go along this way and that in itself was the so-called triggering event that led to the review of the impairment model and led to the full impairment of the goodwill at the end of Q2.
Dus ondanks een grote marketing reclame campagne in Q2, was er geen verbetering in Sports, dat zeggen ze toch.
Marketingkosten gaat van 80 miljoen in 2016 naar 60 miljoen in 2017.
Is het vreemd om te denken, marketing was in 2017 80 miljoen, zeg 40 miljoen per half jaar.
In 2017 was er nog een grote marketing campagne in Q2 in sports.
Misschien ging de helft van marketing wel naar sports.
Zeg 40 miljoen, 20 miljoen per half jaar.
Het lijkt er op dat de bezuiniging van marketing in 2017 met 20 miljoen, gewoon zit in GEEN marketingkosten voor sports in 2e helft 2017.
Under review, is ook volgens mij gewoon sports zal in de 2e helft 2017 geen marketingkosten meer maken.
Stoppen of verkopen aan iedereen !
"" We have seen lower than planned hardware] revenue this quarter and that is mostly because of disappointing sports sales. The wearables market has fallen short of expectations and because of this and because we want to focus on Autonomos licensing and Telematics businesses we are reviewing strategic options for our sports business. ""
Wordt 1 en 1 2
Focussen, lees ik !
because we want to focus on Autonomos licensing and Telematics businesses we are reviewing strategic options for our sports business. ""
Harold PND laat je gaan !
Harold Goddijn
Well, quite some time. So as couple of things happening, the PND markets are all declining. So that's clearly a negative. But within that category we see some niche products that are growing for motorcycles and trucks and that kind of stuff and that’s quite possible.
Nog steeds over PND.
Surprise - verrassing in PND !!!!!
Yes, I think its right, but its going slower that it has to be. There maybe some pleasant surprises there. I don't know. We will see
Iedereen heeft eigenlijk een mening over TT, alleen de invalshoeken zijn anders.
Ik leg uitspraken op de weegschaal of onder een vergrootglas.
Het is een keuze !