Warren Buffetts Berkshire Hathaway koopt Duracell, van de batterijen, over van Procter & Gamble voor 4,7 miljard dollar aan aandelen Procter & Gamble.
Hier het nieuwsbericht via Reuters. Klikken voor grote versie:
Het eerste commentaar van de meester, Buffett zelf, via Business Wire:
“I have always been impressed by Duracell, as a consumer and as a long-term investor in P&G and Gillette,” commented Warren E. Buffett, Berkshire Hathaway chief executive officer. “Duracell is a leading global brand with top quality products, and it will fit well within Berkshire Hathaway.”
Het past in de strategie van Procter & Gamble om merken te verkopen. Van Fortune:
After more than a decade of widespread expansion, picking up everything from beauty products to razors to batteries, Procter & Gamble announced last week that it was going to prune more than half its brands in an effort to grow. CEO A.G. Lafley said the company would divest up to 100 brands and focus on the 70 or 80 in its portfolio that produce the highest revenue. The world’s largest consumer products company wants to slim down to get bigger.
Hier een overzicht van wat Procter & Gamble in 2014 heeft verkocht: