Gewoon even een mooie advert omtrent TT

Mike Denson, president of Nike brand since 2001, has tempered market sales expectations saying the fuel band strategy is “not a sprint. This is a long-term commitment to making you a better athlete.” I think he is downplaying the excitement around this product and the demand it has in the marketplace. After a 30 second sales pitch to my friend who had yet to hear about the device, he is on board to purchase one (Nike - please email me for opportunities in your sales department). Nike's strategy to build a community around its customers and products is a powerful one and competitors like Adidas have failed to match the quality of Nike's products in this arena. Prior to my purchase of the TomTom watch, I was weighed down by my own experiences with Nike apparel and shoes, both of which have let me down athletically, as well as the embarrassing complaints of Messi and Nadal. Since, I have a new fondness for the brand. The Nike+ watch has been an awesome purchase; the product and the online community it is tied to are both designed really well and do, in fact, make me a better athlete (thanks for that, Mr. Denson). The GPS watch and Fuel band are only the beginning of Nike’s trailblaze into athletic technology.

beta.fool.com/buffettbeater/2012/03/1...