Interview met Accenture over de connected car:
GPS BN: It seems the business model of the connected car is not fully mature, so do you think it is a good idea for car makers to jump in the telematics bandwagon today?
MT: Yes, because one thing you also have to consider as an OEM is that these services are becoming a criteria of choice for a car purchase. At Accenture we see that these telematics and infotainment services are becoming somewhat mandatory.
This is like the air conditioning 10 or 15 years ago. People where wondering if there was a business case around that. And today nobody is buying cars whitout it. Today it is not about having a competitive advantage with air conditioning, if you don’t have it you don’t sell the car, period. the same will apply for telematics services.
A good example of that is Ford. They have announced that 38% of their customers buying a new car choose a Ford because there was Ford SYNC.
In the near future for the OEM it will not be a question of who is going to pay, which is the right business case, etc... Because every consumer will ask for it. If the car you sell does not have a minimum integration with the smartphone and/or some sort of connected services, people will choose another car.